Many local units of government are bolstering their communication efforts by turning to online social media tools, such as Facebook. With Facebook, cities can easily reach a targeted audience and broadcast quick updates on city events, meetings, rule implementations, and more. Before jumping on the Facebook bandwagon, though, there are several important considerations that city officials need to make. That’s why we recommend doing a little research first, such as reading this excellent article from Inside Facebook, a blog that tracks Facebook-related topics.